战略与敏捷并不是二选一

“Agile marketing” 已经引起了我们(少数人)的足够重视,但是敏捷营销并不是营销的全部或者非此即彼的选择。

Choosing between being strategic or being agile is a false dichotomy (二分法)

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Choosing between being strategic or being agile is a false dichotomy

 

Sun Ye

Author: Sun Ye

热爱软件产品设计,拥有20多年的计算机、互联网、广告与营销相关经验。创建了友录与烽火台营销云,也是Parllay产品的核心成员。

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